75 minutes | Not rated
Directed by Liz Canner
America loves drugs. And so do pharmaceutical giants. There’s a pill for everything, and as the enormous financial success of Viagra shows, pleasure is no exception. Men have their ‘little blue pill,’ but what about women?
Seeing a huge untapped market, pharmaceutical companies began the race to create and market an FDA approved drug for so-called Female Sexual Dysfunction (FSD). Director Liz Canner, originally hired by one of these drug companies to edit erotic videos for a drug trial, ends up revealing that the very peddlers of these little pink pills may be just as confused as the rest of us about the mysteries of sexual pleasure. Let us all breathe one collective orgasmic sigh of relief.
"CRITICS' PICK! By taking a playful approach to a deeply serious subject, [Canner] explores the link between female sexuality and corporate profits with a style that's as entertaining as it is revelatory." -The New York Times
Print Source: First Run Features, Paul Marchant, firstname.lastname@example.org